Monday, March 9, 2009

What's In A Name?

I think a lot of our problems with club soccer here in Michigan all relate to the fact that we can’t market ourselves very well. Youth soccer teams are things to be loved and followed with a passion similar to the level some of you crazy parents lavish on your offspring. But let’s be honest; level headed folks like me know that it’s hard to love a team with the type of stupid name we pick here in this state. How can we promote teams with names like Waza, The Jags, or The Hawks when other states are coming up with really snappy monikers like NWA Alliance Elite Premier Gold, or Louisiana Meteors Futbol Athletic Organization (LMFAO)? Even the staid old Brits have come to understand that you can’t market names like Bolton, Derby or Stoke and that’s why the newest pro teams over there have easy to use names like the Milton Keynes Dons Football Club or, my own particular favorite, Inverness Caledonian Thistle FC. So let’s get with it Michigan and stop making ourselves sound ridiculous.

No comments:

Post a Comment